In any campaign, including press release distribution, you have to know how well it performed. Did you reach your target goals?
You have to track the performance of your campaign. It is your basis for your future activities. It is how you’ll know whether you need to change, adjust or delete something.
In hiring a press release distribution online business service, ask for tracking reports that give you these 6 metrics:
The amount of reads.
You have to know how many people have read your release. They should give you the number of reads per location.
The figure should also be accompanied by where the reads are coming from. Knowing which part of the world or country is interested in your story is a big opportunity for your business.
You’ll be able to target them the next time you launch a campaign. For instance, you receive higher reads with your release about your new product feature than the release about your new company CEO. This gives you a hint on what type of content resonates with your audience.
The number of clicks.
How many people are clicking on the links that drive to your website? This gives the impression that your release is interesting that it generates interest.
If you’re not reaching the number of clicks that you’re targeting, there may be a problem with how you place the hyperlink. Place the hyperlinks to a keyword that can drive the readers to click rather than “click here.”
Make sure that your call-to-action (CTA) is clear and engaging. If it is confusing, you may not generate your target clicks.
Source of traffic.
You need to know where the traffic is coming from. This information will give you information on how the audiences found your release.
You will also get which keywords are used by the audience to find you. Moreover, it also gives you the information on how much of the traffic came from the search engines. Knowing which keywords people use to find your content is important for your next releases.
The analytics report they give to you should contain headline impressions. It gives insights on the location of your release headline.
When your headline is found in numerous sites, it means that you have used the right keywords. If you have a good headline impressions score, it tells how good you are at crafting a headline that generates interest.
This is why you should spend some time learning how to write an attention-grabbing and interesting headline. It’s not enough that you just wrote one.
Review how you can write a compelling headline that generates interest. It should also be optimized for the search engines.
Is your CTA effective? One way to measure this is when you have a good rating for interactions.
Your readers should be able to follow what you ask them to do. If you want them to subscribe to your channel, did they subscribe? Did they sign up for newletters, watch your video clip or avail your 10 percent discount offer?
If they engaged with your brand, it measures how you gained their trust. Their interactions can provide you insights on what interests them and what actions they would take.
If you haven’t attained a good response from them, you better review your CTA or change your technique to increase their interaction towards your brand.
For instance, if you found that many shopping carts are left by your customers before checking out, design a tactic that will increase sales. You may send a follow up email offering them a 10 percent discount once they completed their purchase.
Does your audiences liked, shared, retweeted or commented on your releases? You need to have an idea how well your audiences perceived your content on social media.
The information gives you details on the total number of people who shared your content on a number of social media networks, including Facebook, Twitter, LinkedIn and Google +.
If you are getting likes, but few shares and comments, you should think of tactics to improve your interactions with the audiences. Social media can help your release to go viral.
Viral releases have the potential to be on top of the search engines. As you gain followers on social media, you build awareness, engagement and boost your sales.