How to Use Hotjar to Increase Conversions

Another important tool that you can use to further analyze the status of your website is Hotjar.

Hotjar is an all-in-one script that you can use on multiple platforms using one account. It is a powerful CRO (Conversion Rate Optimization) tool that uses several features, including A/B testing, concept testing, expert feedback, funnel analysis, heat mapping, mobile analytics, multivariate testing, scroll mapping, user testing, and web analytics all rolled into one affordable and easy-to-use software.

When you use Hotjar, you also need to understand three concepts in relation to optimizing conversions:

  1. Drivers, which are the things that make your website attractive to your visitors. They can be accomplishing goals, solving problems, purchasing products, recommendations, and other things that make people search online to look for answers to any driving force.
  2. Barriers, which are the things that prevent people from finding answers at your website. These are things that put a halt on the customer’s journey, and may include a poor copy of anything, slow loading time, a price that is too high for the perceived value, and any other thing that makes them think twice before proceeding into a conversion activity.
  3. Hooks, which are things that persuade conversion activity. These can include certain features that can enlighten them, a specific benefit that entices them, social proof, and other things that can make or break their final decision to engage in a conversion activity.

Having mentioned these three important concepts, you can just follow these steps on how to use Hotjar to increase and optimize the conversion rate of your website.


Use Heatmaps

These heatmaps are what make Hotjar “hot.” They give you a visual perspective of your website. The more colored an area of your website is, the more that people are visiting and interacting with that part. They may be clicking, scrolling, tapping, or interacting in other ways. You can set up a heat map for your website, but consider the most important page that you think will generate more appeal to your visitors. It can be your homepage, product page, service page or any page that will be “hot” for your visitors.

Use Recordings

This does not refer to music recordings; rather, these are recordings of your visitors’ activities. By using a recording, you may be able to evaluate why visitors have different behaviors when they visit your website. You can see what page on your website they visit first, then what made them move on to another page and then finally leave, or if something caused them to purchase a product or seek out your services.

Although this is an important tool, make sure that you understand why you need to record an activity. You must know what you are looking for. You only need to record sessions that are of utmost importance to you, such as recording the product page or the contact form page. Any relevant matter that will help you improve your products and services can be recorded.


Use Polls

Polls can hook your visitors to your website, especially feedback polls. You only need to ask the right question for your visitors. Make it relevant enough to gain insights from them. You should target important pages that you know will give you important information, such as sales pages, product pages, or signup pages. Choose a poll that has a multiple choice format with 20 seconds as a trigger, since anything longer than this will definitely annoy your visitors. After reading your visitors’ answers, you can then create a wordmap that visualizes all the answers. This will be an effective tool for you to see specific words and answers.


Use Surveys

Surveys, on the other hand, are a more in-depth approach to gaining insight from your visitors. You only need to ask around 5 to 10 questions, since more than 10 questions will have a lower completion rate. Make 60 seconds the trigger time for your visitors. You can ask open-ended questions, such as “Are you able to find what you are looking for? If not, why not?” or “Is it easy to navigate on our website? If not, what made it difficult for you?”


Use Conversion Funnels

Streamline funnels, which are the pathways or stages in which a prospect can be converted into a customer or converted to a lead. You need to analyze and look out for barriers that hinder your visitors from purchasing your products. You can check to see what page becomes a barrier in your funnel by noting that visitors have a tendency to drop out from your funnel or discontinue in going on to the next stage on a certain page. You should set up the conversion funnel on the most visited pages on your website. The funnel that you create can look like: Dashboard >> Product >> Pricing >> Checkout

These are uncomplicated ways of using Hotjar for your website. Use it now and start building up the conversion rate of your website. Using Hotjar will improve the services you provide, help you in enhancing the content of your website, and boost a positive output for your website.

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