Author: gbadmin

How to Use Hotjar to Increase Conversions

Another important tool that you can use to further analyze the status of your website is Hotjar.

Hotjar is an all-in-one script that you can use on multiple platforms using one account. It is a powerful CRO (Conversion Rate Optimization) tool that uses several features, including A/B testing, concept testing, expert feedback, funnel analysis, heat mapping, mobile analytics, multivariate testing, scroll mapping, user testing, and web analytics all rolled into one affordable and easy-to-use software.

When you use Hotjar, you also need to understand three concepts in relation to optimizing conversions:

  1. Drivers, which are the things that make your website attractive to your visitors. They can be accomplishing goals, solving problems, purchasing products, recommendations, and other things that make people search online to look for answers to any driving force.
  2. Barriers, which are the things that prevent people from finding answers at your website. These are things that put a halt on the customer’s journey, and may include a poor copy of anything, slow loading time, a price that is too high for the perceived value, and any other thing that makes them think twice before proceeding into a conversion activity.
  3. Hooks, which are things that persuade conversion activity. These can include certain features that can enlighten them, a specific benefit that entices them, social proof, and other things that can make or break their final decision to engage in a conversion activity.

Having mentioned these three important concepts, you can just follow these steps on how to use Hotjar to increase and optimize the conversion rate of your website.

 

Use Heatmaps

These heatmaps are what make Hotjar “hot.” They give you a visual perspective of your website. The more colored an area of your website is, the more that people are visiting and interacting with that part. They may be clicking, scrolling, tapping, or interacting in other ways. You can set up a heat map for your website, but consider the most important page that you think will generate more appeal to your visitors. It can be your homepage, product page, service page or any page that will be “hot” for your visitors.

Use Recordings

This does not refer to music recordings; rather, these are recordings of your visitors’ activities. By using a recording, you may be able to evaluate why visitors have different behaviors when they visit your website. You can see what page on your website they visit first, then what made them move on to another page and then finally leave, or if something caused them to purchase a product or seek out your services.

Although this is an important tool, make sure that you understand why you need to record an activity. You must know what you are looking for. You only need to record sessions that are of utmost importance to you, such as recording the product page or the contact form page. Any relevant matter that will help you improve your products and services can be recorded.

 

Use Polls

Polls can hook your visitors to your website, especially feedback polls. You only need to ask the right question for your visitors. Make it relevant enough to gain insights from them. You should target important pages that you know will give you important information, such as sales pages, product pages, or signup pages. Choose a poll that has a multiple choice format with 20 seconds as a trigger, since anything longer than this will definitely annoy your visitors. After reading your visitors’ answers, you can then create a wordmap that visualizes all the answers. This will be an effective tool for you to see specific words and answers.

 

Use Surveys

Surveys, on the other hand, are a more in-depth approach to gaining insight from your visitors. You only need to ask around 5 to 10 questions, since more than 10 questions will have a lower completion rate. Make 60 seconds the trigger time for your visitors. You can ask open-ended questions, such as “Are you able to find what you are looking for? If not, why not?” or “Is it easy to navigate on our website? If not, what made it difficult for you?”

 

Use Conversion Funnels

Streamline funnels, which are the pathways or stages in which a prospect can be converted into a customer or converted to a lead. You need to analyze and look out for barriers that hinder your visitors from purchasing your products. You can check to see what page becomes a barrier in your funnel by noting that visitors have a tendency to drop out from your funnel or discontinue in going on to the next stage on a certain page. You should set up the conversion funnel on the most visited pages on your website. The funnel that you create can look like: Dashboard >> Product >> Pricing >> Checkout

These are uncomplicated ways of using Hotjar for your website. Use it now and start building up the conversion rate of your website. Using Hotjar will improve the services you provide, help you in enhancing the content of your website, and boost a positive output for your website.

How to Get People to Like Blogs

 

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We share with you tips for travel bloggers from MakeTraffic Happen. If you want to learn how to get people to like your blogs then this is a guide for you.

Gemma shares her experience from the three years of maintaining a travel blog and shares a guide on how to get followers to read your blog, increase blog traffic, social media promotion.

Before we begin, we have the following assumptions:

You have an existing blog with a name
Your blog site is set up with a self-hosting company
You have accounts on social media like Facebook, Twitter, Instagram, Pinterest, Youtube, Google+ and Tumblr.

Let’s proceed with our guide, when you start a new job, the first thing you do is look for like-minded contemporaries that you can learn from. You can apply the same principle to blogging.

Networking with others is key to your blog’s success. Gemma relates a mistake she made at the start, she wrote friendly posts for her family members.

When she spoke with other bloggers, she discovered that she should stop this routine.

You need to treat your blog as a business and not a hobby if you want to make the most out of it.

Network with bloggers from different stages in the journey, from beginners like you, the more experienced and the top dogs in the industry.

Start building relationships on your social media platforms focus on Facebook, Twitter, and Instagram.

Join Twitter Chats, these weekly travel chats are run by people who pose questions with a relevant hashtag for interested Tweeters to comment on.

Tweetdeck can help with managing chats. You can comment on other people’s tweets and follow them if you prefer. Many will follow back. This is a good strategy to engage with other bloggers while building your Twitter following.

The strategy for Facebook is to join Facebook groups. Look for pages that feature a community of bloggers where members can ask tips or join social media shares.

Facebook groups are beneficial for bloggers. Take note that each group has its own rules and guidelines that you should comply with.

You can learn tips when you encounter technical website issues from these Facebook groups. It can also be a place where you discover companies that other members have shared and make a pitch to them. If you are a good contributor, you can be asked to join as an admin of the group.

Duplicate what you have done on Twitter and Facebook on Instagram. You can gain more social media followers and create chances to engage with fellow bloggers.

Watch your behavior when you engage with others on social media platforms. Be professional with your dealings. Offer information and tips to other bloggers if you feel that you can give value to them and help them.

Stick to giving advice and not your agenda. You can get tossed out of a group if you start promoting without permission.

Some groups give you the chance to share your blog posts which is a boost to your blog followers within your niche.

Avoid leaving links to your site or sharing your posts unless you are asked, or guidelines permit you to do so.

For networking to be more effective, you should do it in tandem with social media sharing.

When you are starting out, you may feel like no one is paying attention to your shares. The solution is to share other blogger’s posts.

There is a chance that your content is shared if you start sharing other people’s content. Make sure that your group allows posts and be wary of the limit of how many posts you can share.

Going over the limit may cause admins to throw you out of the group for freeloading.

You can use social media tools to manage your social shares. Hootsuite can help you manage your Twitter shares.

Sharing and engaging is the way to go in social media. You just don’t dump your information and expect people to follow you.

Twitter can even “filter” you if you are not engaging enough.

Post photos that are high quality on your social media accounts. Instagram is where you focus on photos so expect more engagement when your photos are well planned and are your best images.

The secret to IG is to comment, like and hashtag strategically. It takes hard work, but when you do it right, you will be rewarded for it with a ton of followers.

How To Optimize Site Speed For Newbies

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It only takes half a second to get close to millions of web pages in Google searches. This speed translates to how fast the user expects to get the information once they click on the result that they have chosen.

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Websites that take forever to load kills businesses. Nobody wants to wait for slow web pages anymore, the quick response is to click on another page after just a few seconds of waiting. On the average, it takes around 10 seconds before a mobile user leaves a slow loading website to go to another site. Impatience has become a trait in this digital world because when you think about it 10 seconds is really not that long. This is why it is important to know how to optimize site speed.

It has been proven through research that optimizing your website speed is one of the most cost-effective ways of getting high ROI. Lightning fast pages increase visitor engagement, retention and conversion. According to a research made by the Aberdeen Group, even a 1-second delay in page loading has shown a 16% decrease in customer satisfaction. Page views also go down 11% and conversion rates by 7%, amazing how 1 second can affect these metrics nowadays.

Developing an optimized website entails hard work. Sticking to the basics when it comes to SEO will give you an advantage over your competition. Google algorithms incorporate thousands of signals to determine search rankings. Page speed is one of these ranking signals so we now focus on this.

Image optimization is one of the basic ways to improve site speed. A general rule of thumb when it comes to images is the larger the file the longer it will take to download. High quality and bulky images are the usual culprits in slowing websites down, which may lead your visitors to leave your website.

According to the HTTP Archive, images make up 66% of the total webpage weight on average, as of December 2017.

Use an image editing software to manage your image file sizes. You can further optimize images before uploading them by using compression and optimizing tools.
Make sure that your images fit in the space you reserve for them on your website both for mobile and desktop. Proper image sizing saves valuable byte space and makes sites faster. Take note of the fixed width and auto height instructions on your site.

Choosing the right format helps a lot and the best to use is JPGs when quality is a priority. If your images have icons, logos and illustrations using a PNG format is recommended. Use GIFs only for small and simple images while avoiding BMP and TIFF formats.

Compress your JPG files to 60 to 70% to retain quality. Try to keep images to a minimum per web page if you can.

Plugins are great, but having a lot on your website decreases performance and speed. Having too many plugins that are not needed should be avoided. You should remember that when it comes to plugins, less is more.

One of the best things you can do to improve your site speed is to choose the right hosting option. New business owners tend to scrimp on hosting services and may even choose a free service. This is a service that you should need to invest in. You can start with shared hosting if your website does not have so much traffic yet. You should upgrade at once to a dedicated hosting service if traffic picks up. Dedicated hosting is the most cost-effective hosting solution for maintaining your high-performance website. Work with your budget so that you can avail of this service from the start.

SEO Tactics That Will Not Work Anymore

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There are those who believe that SEO is dead or dying this 2018. This has led to confusion for new business owners who have come to know about SEO and its relevance in building a brand. Does SEO still work?

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The truth of the matter is search engines have evolved and there are SEO tactics and strategies that will not work anymore if applied today. These so-called strategies can be considered dead or dying when it comes to SEO.

Search engines have always prioritized high-quality content as a ranking factor in order for a website to get higher rankings in search results. This has led some experts to think that as long as you come up with great content, you no longer need to do SEO. Content marketing is an important factor, but it can’t work well on its own. Without the proper SEO optimization of a website, there is a chance that no one will get to know about your stellar content. This is why SEO still has a role to play, which can’t be overlooked.

There was a time when SEO practices that are unethical or what we call black hat were getting results in search engine rankings. Now that we have the Penguin, Panda and Hummingbird updates a lot of these tactics are now being penalized. These updates make SEO all the more relevant today. Websites should be using SEO practices that are in line with current Google updates and guidelines.

With the current SEO trends, there are things that will not work anymore. To answer the question, does SEO still work? It is alive and kicking in 2018.

Gone are the days when people can stuff their content with a lot of keywords and get good results in page rankings. Links that are paid for are also a thing of the past, same with spamming and coming up with low quality and irrelevant content. Search engines have gotten rid of all artificial page rankings and this has made their users get a higher satisfaction rating with their search engine experience.

Having websites that are optimized for mobile is now a necessity. Businesses have reported that they get a lot more inquiries from mobile devices than their desktop versions. This makes mobile optimization more important than ever. With Google’s shift to a mobile-first priority, companies cannot have just one version of their website that is not compatible with mobile. Research has also shown that many mobile users buy or transact directly from their mobile devices.

This is a trend that business should take advantage of. They should come up with ways to make things faster and more convenient when it comes to closing and making transactions with their mobile version websites. Security features should be upgraded to give consumers a reason to trust you with their sensitive information like credit card credentials.

Speed in website loading and closing transactions is essential for users. Your website may be loading at a lightning-quick pace, but customers may be put through so many procedures in order to buy a product from you. Being efficient with transaction procedures will help give customers a great user experience and make them want to deal with you more often and may even recommend their friends and family to buy from you if they are satisfied with your product or service.

Search engines are also starting to process real speech patterns. This should be taken into consideration when coming up with short and long tail keywords. Experts expect a trend in shifting to voice search options especially with new technologies like better speech recognition in our devices. Typing in a search may be slightly different from using a voice search. We need to take note of these small differences because they may affect search engine display results. This is why we should start changing our keywords to mimic real speech patterns.

What You Need To Know About Black Hat SEO

When it comes to SEO there is a right way to do things and there is a wrong way. Blackhat SEO is a technique used to get higher rankings in search results that go against search engine guidelines. These are considered unethical and has a corresponding penalty from search engines. search engine optimization guide.

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Having your website on the front page of search results is vital for building a brand. Some of the known black hat tactics include keyword stuffing, buying links and low-quality content. In this article, we give you a search engine optimization guide so that you will know more about these tactics and avoid them at all costs.

Google penalizes black hat tactics because they want their users to have the best experience and get search results that are of the highest quality. Algorithms are updated on a regular basis in order to fight and penalize those who continue to use black hat.

White hat SEO is the accepted way of doing search engine optimization. Ethical tactics are used which takes into consideration terms and guidelines that search engines have set. White hat SEO focuses on providing the highest quality of content possible in order to attract more visitors to a website.

It is useful to learn about black hat tactics not only to avoid them but also to learn how they can be used to further enhance your white hat SEO tactics.

Keyword Stuffing
This refers to the practice of putting irrelevant keywords in a lot of places on your content. The aim is to manipulate the search engines so that a page will rank higher in the search results. Having too many variations of the same keyword does not give value to the user. These may include phone numbers that are not needed by the user and texts that contain locations a web page is trying to sell to.

It is quite easy to spot if keywords start sounding like a broken record, then that is a perfect example of keyword stuffing for you.

Cloaking
This tactic uses different pieces of content shown to users and search engines. The goal is for the website to rank for a variety of keywords that are really irrelevant to the content. Spam websites are notorious for doing this and they try to avoid crawlers from finding out the spam content they give to users.

It is ok to come up with different content that targets different groups of users. Your desktop website may have more content compared to your mobile version which is acceptable. Language may also be changed depending on the location being targeted.

Redirects
This tactic sends a user to a different URL than the one clicked on. A shady tactic to confuse a crawler to one page and other users to another page.

Highly trusted pages can be redirected to an irrelevant page so that rank position will be higher. The acceptable way of using redirects is when you are changing your website completely.

Low-Quality Content
This is a common strategy employed by black hat experts. Usually done by coming up with duplicate content and irrelevant content taken from other websites. You can’t add invisible keywords to your content. This is done by making the text color the same as the page background.

Bait and switch is also a black hat way of misleading search engines. Content is created on a topic that you want to rank for, once the page gets the ranking in the searches the content is changed to something else. This gives users a bad experience and this should not be practiced.

Now that you know about black hat SEO tactics, it is best to avoid them and start working on white hat SEO strategies that you can apply to your online marketing campaign

Best SEO Tools For Agencies

We can’t discount the importance of SEO in online marketing today. Getting free traffic to your website by ranking high in search engines is one of the goals of having good SEO. It’s just something that online marketing companies can’t live without.

Having a website alone is not a guarantee that your business will have success online. If customers don’t know that you exist, then no matter how good your product or service is it will all be useless if you can’t be found on search engines like Google or Bing.

With great SEO or Search Engine Optimization, your website will appear on the top search results which will lead to traffic going to your website. This is not just any ordinary traffic that you will get but visitors that are looking for the products and services that you offer.

Many business owners don’t have the time anymore to do their own SEO. It is good to know that there are a lot of great SEO marketing agencies that you can hire to work on your company’s SEO needs.

We need to be careful in choosing the right agency because there are a lot of scam agencies that don’t produce results. They are a total waste of time and money so better watch out for these types of agencies.

There are also a lot of SEO companies that use only ethical techniques like white hat strategies. In order to give good SEO services, these companies need SEO tools for agencies. We take a look at two of these tools, one is for link building and another tool is best for doing a website audit.

AuthoritySpy
One of the SEO tools for agencies that can help with link building. It looks for the top influencers in your niche and help you get connected. They claim to be the most powerful software in finding and analyzing people of influence on the internet.

You can do so much with your AuthoritySpy, we show the best features of the software:

-Find influencers by just entering a search term, thousands of results are pulled in just seconds after you press the “enter” key. Results can be further enhanced by the addition of authority rankings like “Klout Score.”
-Manage multiple projects by creating new ones in a specific niche that you are doing research on
-Get to export reports for a client or team member to a CSV file
-Save time and effort looking for influencers manually, AuthoritySpy can do the job for you.
-Get to know the top blogs in your niche or industry which is based on having a large audience and active followers.

Deepcrawl
One of the features of this software is the performance of a technical audit for your website. What sets them apart when it comes to website crawlers is the ease with which users can review historical data to know trends and issues.

Once you monitor progress, areas that need to be corrected will come up like server response errors, link errors, and empty pages in the website.

After you perform a crawl with the software, results will be reported so that you can see if there was an improvement in website performance or not. This shows if corrections made had an impact on rankings and traffic for your site.

Having the best SEO tools can help marketing agencies in providing the best SEO services for their clients. Clients should do their due diligence in choosing the right SEO agency that is best for them. Doing online research is one of the best ways to find out if these agencies are legit or scams

Should My Business Use a Free Press Release Service?

Businesses have a choice when it comes to getting a press release service. They can opt for paid and free.

 

Any new business can be tempted to try free distribution websites because they seem to provide easy PR techniques. However, PR professionals advise not to fall in this trap.

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What benefits you’ll get with free services? What is really free?

 

Free distribution sites are tempting, especially for startups and small businesses. They have little to no budget for press release distribution, but the fact that they are free makes them want to try this marketing strategy to gain a wider exposure and earn publicity.

 

Some experts treat these sites as “press release directories.” Sites that earn this reputation has a low rank on the search engines and are given a poor authority.

 

They are synonymous to PR spam. This can damage your ranking.

 

What are the cons of using a free service?

 

  • Some of them don’t distribute your releases. It’s only syndicated on their websites. If you think that you have saved a lot of bucks,
  • they will convince you to take an upgrade for a bigger fee to distribute your releases to other locations.
  • These sites place Google ads and outside links that may opt the visitors to click off your content. Some of the links may be from your competitors.
  • They don’t have customer service, which is hard when you have questions or follow ups.
  • They don’t provide analytics reports where you can monitor the performance of your campaign. You will be left guessing if it is hit or a miss.
  • You have to put a lot of effort, even if you hired them.
  • They don’t publish your content immediately.

Here is a list of 10 free distribution sites:

 

  1. 1888 PressRelease.com
  2. 24-7PressRelease.com
  3. Betanews
  4. Business Wire
  5. GGldir.com
  6. ClickPress
  7. Contactanycelebrity.com
  8. EboomWebSolutions
  9. Ereleases.com
  10. Express-Press-Release

If you decided to use a free website, don’t expect that you’ll have guaranteed results. They publish your content to sites, but less than the paid distribution companies.

 

PR experts advise to use paid distribution companies for press releases than a free site. They believe that the cost is worth the result you’ll be getting.

 

These companies have tie ups with a large network of reporters, influencers and news outlets. They have built relationships with them, that’s why you can expect to see your content on popular sites and locations. Your news is distributed in portals, databases, online news sites and search engines.

 

You can send them multimedia, such as images, video, infographics which add more value to your releases. You can also have access to social media and hyperlink features.

 

They have customer service that can accommodate all your inquiries and issues regarding the distribution. Your story can reach to journalists through RSS. Your story lands to the journalist who cover your industry.

 

If you’re a new business, you can take advantage of their writing service. They can advise you on the basics and have them write your release.   

 

Tracking the result of your campaign is important. With paid sites, you don’t need to ask them about it. They provide their clients with analytics reports where the key performance indicators or metrics corresponds to a value.

You’ll know if your release has a wide traffic, high clicks and media coverage. You’ll also know your leads, which sites your visitors came and other factors that affected your campaign.

 

Whether you choose a free or paid distribution service, make sure that you track the result of your releases. Decide which one can help you with your PR and marketing plans.

 

Don’t forget the saying, “you get what you pay for.”

How To Rank My Blog

Let’s get it right. Ranking a blog is not just about knowing all the intricacies of keyword search and Google’s algorithms and trying to use technical expertise to be number one. Blog ranking is first of all based on excellent blog production or excellent content conceptualization and good blog writing, regardless of the relevant keywords, or so it seems.

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The experts at HOWTOMAKEMYBLOG or Search Engine Optimization for Blogs have significant things to say that are truly worth noting. The goal is how to rank higher in Google. Organic traffic flows into the search engine of Google, and it’s free. People can discover your blog through the search mechanism.

What bloggers should know is that Google continually looks for new content by crawls on the internet, and then indexes the newly discovered content in its search results where it feels is appropriate. The media giant detects new content by following links, reading sitemaps, and looking at social media shares.

Since Google wants to please its millions of users, If someone uses Google to search for your blog, Google displays the most relevant and reputable content on top of its search results to answer any user’s query directly on the results page.

Meet Marko says there are no shortcuts, no easy ways and tricks, and scams that can get your blog to the top of search results. Although you can learn by buying SEO products, your primary focus has to be on the production of quality content, a long, hard way to the top of Google’s results and Google is evident on that. So how to rank your blog is how directly related to how to make high quality, relevant content that people will like, read, and later trust.

The higher the readers trust on your blog content and writing, the higher your blog will likely rank on Google’s pages, since the Google algorithm combined with artificial intelligence also reads the comments on your blog. Two essential elements are essential here. To get your blog content on top of Google’s search results, take care of the content relevancy of your blog and site reputation where your blog will be posted.

If you want your blog to rank higher on Google’s page, publish only incredible content that people care about, that visitors love and that honestly answers questions real people have. Reach out to influencers such as niche community admins, other bloggers, and journalists and get them to share and link to your content.

Don’t get obsessed with search engine optimization and backlinks that you neglect your target market and the content quality. Since Google algorithms evolve continually and change, don’t try to patch your blog to keep up with the latest algorithmic update. Don’t worry about the technical aspects of SEO and all about search engines and their algorithms.

If you trick your way up to the top of Google’s rankings using SEO, this will only make things worse for your blog. Worry how you are going to produce and publish great content, or high-quality content that could add value to the visitors. The bottom line is, generate high-quality blogs that people would love to read. Google will take care of the rest.

How To Write Blogs With Creative Writing

First, we can take a closer look at the features of creative writing. There are mainly two categories of creative writing—the non-fiction type and the fiction stories. In the Non-fiction, the genre may be found the feature stories or blogs. In the fiction type of stories,

A writer’s creativity may also be found in feature writing where the writer’s insights and analysis about an event are incorporated into the written material, not just a writer’s opinion but an intelligent discussion of issues based on data and research. In feature writing, a writer’s opinion is placed under the microscopic lens of critical thinking, analysis, even imagination.

Blog writing is a modern way of feature writing, except that in a blog, a writer’s observations may dominate the article written. A blog is an event, a scene (a landscape), a thing (such as a product) as seen through the eyes of the blogger. The blog could be posted directly on a website or sent to a web service provider for posting. There are many blog sites where one can post a blog for free. A sponsor may hire a service provider where it can distribute a blog to different locations.

Copyblogger has presented “ten terrific creative writing blogs” in its site that includes some topics written by various blog writers and featured in the Copyblogger site. One blog is about becoming a professional writer, as written by Jeff Goins, including, according to him, how to get a writer’s work published and how to succeed at the creative life without “losing your marbles.”

Another creative blog is that written by Jane Friedman who is also a media professor and speaker, where she emphasizes how technology affects writers, marketers, and people.

Joanna Penn’s “The Creative Penn” makes it to the top ten list with her favorite blogs on writing, publishing and book promotion. Through her Author 2.0 Blueprint eBook, she guides budding writers on how to write, publish and market a book. If you look at the table of content of her eBook, you’ll find out how the topics are presented in a simple, easy to understand manner, without any confusing technical language, yet it shows a highly creative work.

If you’re inclined to write about romantic topics, you might want to check out the “Romance University” according to copyblogger a fascinating site to help romance writers in both the genre fiction and non-fiction, especially for male writers. It’s a site where writers can meet and publish their work and interact with each other to improve creative writing.

 

“The Artist’s Road” is about Patrick Ross’s career that took him from journalism to communications consulting and back to creative writing. He describes his blogs as an ongoing conversation between the author and its readers concerning the challenges and rewards of pursuing a life committed to art.

WordPlay is fiction writer K.M. Weiland’s tagline in “helping writers become authors,” which shows that she has put a lot of creative writing into her work and also understands how to create an idea in the headline. She has offered advice to fiction writers for the improvement of their craft and including reading guides and other material for readers.

6 Metrics That Measure The Success of a Press Release Service

In any campaign, including press release distribution, you have to know how well it performed. Did you reach your target goals?

You have to track the performance of your campaign. It is your basis for your future activities. It is how you’ll know whether you need to change, adjust or delete something.

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In hiring a press release distribution online business service, ask for tracking reports that give you these 6 metrics:

The amount of reads.

You have to know how many people have read your release. They should give you the number of reads per location.

The figure should also be accompanied by where the reads are coming from. Knowing which part of the world or country is interested in your story is a big opportunity for your business.

You’ll be able to target them the next time you launch a campaign. For instance, you receive higher reads with your release about your new product feature than the release about your new company CEO. This gives you a hint on what type of content resonates with your audience.

The number of clicks.

How many people are clicking on the links that drive to your website? This gives the impression that your release is interesting that it generates interest.

If you’re not reaching the number of clicks that you’re targeting, there may be a problem with how you place the hyperlink. Place the hyperlinks to a keyword that can drive the readers to click rather than “click here.”

Make sure that your call-to-action (CTA) is clear and engaging. If it is confusing, you may not generate your target clicks.

Source of traffic.

You need to know where the traffic is coming from. This information will give you information on how the audiences found your release.

You will also get which keywords are used by the audience to find you. Moreover, it also gives you the information on how much of the traffic came from the search engines. Knowing which keywords people use to find your content is important for your next releases.

Headline impressions.

The analytics report they give to you should contain headline impressions. It gives insights on the location of your release headline.

When your headline is found in numerous sites, it means that you have used the right keywords. If you have a good headline impressions score, it tells how good you are at crafting a headline that generates interest.

This is why you should spend some time learning how to write an attention-grabbing and interesting headline. It’s not enough that you just wrote one.

Review how you can write a compelling headline that generates interest. It should also be optimized for the search engines.

Is your CTA effective? One way to measure this is when you have a good rating for interactions.

Your readers should be able to follow what you ask them to do. If you want them to subscribe to your channel, did they subscribe? Did they sign up for newletters, watch your video clip or avail your 10 percent discount offer?

If they engaged with your brand, it measures how you gained their trust. Their interactions can provide you insights on what interests them and what actions they would take.

If you haven’t attained a good response from them, you better review your CTA or change your technique to increase their interaction towards your brand.

For instance, if you found that many shopping carts are left by your customers before checking out, design a tactic that will increase sales. You may send a follow up email offering them a 10 percent discount once they completed their purchase.

Social engagement.

Does your audiences liked, shared, retweeted or commented on your releases? You need to have an idea how well your audiences perceived your content on social media.

The information gives you details on the total number of people who shared your content on a number of social media networks, including Facebook, Twitter, LinkedIn and Google +.

If you are getting likes, but few shares and comments, you should think of tactics to improve your interactions with the audiences. Social media can help your release to go viral.

Viral releases have the potential to be on top of the search engines. As you gain followers on social media, you build awareness, engagement and boost your sales.

Other source: http://askaaronlee.com/best-pr-services