Category: Press release distribution

How to Use Hotjar to Increase Conversions

Another important tool that you can use to further analyze the status of your website is Hotjar.

Hotjar is an all-in-one script that you can use on multiple platforms using one account. It is a powerful CRO (Conversion Rate Optimization) tool that uses several features, including A/B testing, concept testing, expert feedback, funnel analysis, heat mapping, mobile analytics, multivariate testing, scroll mapping, user testing, and web analytics all rolled into one affordable and easy-to-use software.

When you use Hotjar, you also need to understand three concepts in relation to optimizing conversions:

  1. Drivers, which are the things that make your website attractive to your visitors. They can be accomplishing goals, solving problems, purchasing products, recommendations, and other things that make people search online to look for answers to any driving force.
  2. Barriers, which are the things that prevent people from finding answers at your website. These are things that put a halt on the customer’s journey, and may include a poor copy of anything, slow loading time, a price that is too high for the perceived value, and any other thing that makes them think twice before proceeding into a conversion activity.
  3. Hooks, which are things that persuade conversion activity. These can include certain features that can enlighten them, a specific benefit that entices them, social proof, and other things that can make or break their final decision to engage in a conversion activity.

Having mentioned these three important concepts, you can just follow these steps on how to use Hotjar to increase and optimize the conversion rate of your website.


Use Heatmaps

These heatmaps are what make Hotjar “hot.” They give you a visual perspective of your website. The more colored an area of your website is, the more that people are visiting and interacting with that part. They may be clicking, scrolling, tapping, or interacting in other ways. You can set up a heat map for your website, but consider the most important page that you think will generate more appeal to your visitors. It can be your homepage, product page, service page or any page that will be “hot” for your visitors.

Use Recordings

This does not refer to music recordings; rather, these are recordings of your visitors’ activities. By using a recording, you may be able to evaluate why visitors have different behaviors when they visit your website. You can see what page on your website they visit first, then what made them move on to another page and then finally leave, or if something caused them to purchase a product or seek out your services.

Although this is an important tool, make sure that you understand why you need to record an activity. You must know what you are looking for. You only need to record sessions that are of utmost importance to you, such as recording the product page or the contact form page. Any relevant matter that will help you improve your products and services can be recorded.


Use Polls

Polls can hook your visitors to your website, especially feedback polls. You only need to ask the right question for your visitors. Make it relevant enough to gain insights from them. You should target important pages that you know will give you important information, such as sales pages, product pages, or signup pages. Choose a poll that has a multiple choice format with 20 seconds as a trigger, since anything longer than this will definitely annoy your visitors. After reading your visitors’ answers, you can then create a wordmap that visualizes all the answers. This will be an effective tool for you to see specific words and answers.


Use Surveys

Surveys, on the other hand, are a more in-depth approach to gaining insight from your visitors. You only need to ask around 5 to 10 questions, since more than 10 questions will have a lower completion rate. Make 60 seconds the trigger time for your visitors. You can ask open-ended questions, such as “Are you able to find what you are looking for? If not, why not?” or “Is it easy to navigate on our website? If not, what made it difficult for you?”


Use Conversion Funnels

Streamline funnels, which are the pathways or stages in which a prospect can be converted into a customer or converted to a lead. You need to analyze and look out for barriers that hinder your visitors from purchasing your products. You can check to see what page becomes a barrier in your funnel by noting that visitors have a tendency to drop out from your funnel or discontinue in going on to the next stage on a certain page. You should set up the conversion funnel on the most visited pages on your website. The funnel that you create can look like: Dashboard >> Product >> Pricing >> Checkout

These are uncomplicated ways of using Hotjar for your website. Use it now and start building up the conversion rate of your website. Using Hotjar will improve the services you provide, help you in enhancing the content of your website, and boost a positive output for your website.

6 Metrics That Measure The Success of a Press Release Service

In any campaign, including press release distribution, you have to know how well it performed. Did you reach your target goals?

You have to track the performance of your campaign. It is your basis for your future activities. It is how you’ll know whether you need to change, adjust or delete something.

press release distribution

In hiring a press release distribution online business service, ask for tracking reports that give you these 6 metrics:

The amount of reads.

You have to know how many people have read your release. They should give you the number of reads per location.

The figure should also be accompanied by where the reads are coming from. Knowing which part of the world or country is interested in your story is a big opportunity for your business.

You’ll be able to target them the next time you launch a campaign. For instance, you receive higher reads with your release about your new product feature than the release about your new company CEO. This gives you a hint on what type of content resonates with your audience.

The number of clicks.

How many people are clicking on the links that drive to your website? This gives the impression that your release is interesting that it generates interest.

If you’re not reaching the number of clicks that you’re targeting, there may be a problem with how you place the hyperlink. Place the hyperlinks to a keyword that can drive the readers to click rather than “click here.”

Make sure that your call-to-action (CTA) is clear and engaging. If it is confusing, you may not generate your target clicks.

Source of traffic.

You need to know where the traffic is coming from. This information will give you information on how the audiences found your release.

You will also get which keywords are used by the audience to find you. Moreover, it also gives you the information on how much of the traffic came from the search engines. Knowing which keywords people use to find your content is important for your next releases.

Headline impressions.

The analytics report they give to you should contain headline impressions. It gives insights on the location of your release headline.

When your headline is found in numerous sites, it means that you have used the right keywords. If you have a good headline impressions score, it tells how good you are at crafting a headline that generates interest.

This is why you should spend some time learning how to write an attention-grabbing and interesting headline. It’s not enough that you just wrote one.

Review how you can write a compelling headline that generates interest. It should also be optimized for the search engines.

Is your CTA effective? One way to measure this is when you have a good rating for interactions.

Your readers should be able to follow what you ask them to do. If you want them to subscribe to your channel, did they subscribe? Did they sign up for newletters, watch your video clip or avail your 10 percent discount offer?

If they engaged with your brand, it measures how you gained their trust. Their interactions can provide you insights on what interests them and what actions they would take.

If you haven’t attained a good response from them, you better review your CTA or change your technique to increase their interaction towards your brand.

For instance, if you found that many shopping carts are left by your customers before checking out, design a tactic that will increase sales. You may send a follow up email offering them a 10 percent discount once they completed their purchase.

Social engagement.

Does your audiences liked, shared, retweeted or commented on your releases? You need to have an idea how well your audiences perceived your content on social media.

The information gives you details on the total number of people who shared your content on a number of social media networks, including Facebook, Twitter, LinkedIn and Google +.

If you are getting likes, but few shares and comments, you should think of tactics to improve your interactions with the audiences. Social media can help your release to go viral.

Viral releases have the potential to be on top of the search engines. As you gain followers on social media, you build awareness, engagement and boost your sales.

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